Stats

Working on compiling useful web statistics for my sites. Info such as page views, number of visits and referrers can give a real insight into the two crucial bits of information about your site. How your site is being used and how people are finding you.

Are you paying an expensive subscription to a business listing site? If so, you need to know exactly how much traffic they are driving to your site. If that's not much at all then you can question the value of their service to your business.